Edwards, CrossFit's former COO and affiliate owner, has been named CEO of the storied fitness brand as it faces challenges from new competitors.

The post Bruce Edwards Returns to CrossFit in CEO Role appeared first on Athletech News.

As CrossFit searches for stability, Hyrox is thriving, while upstarts like ATHX Games and Xenom eye the booming competitive-fitness market.

The post ATN Week in Review: After Hyrox, the Future of Competitive Fitness Is in Flux appeared first on Athletech News.