Zenoti's new fitness consumer survey reveals a chasm between the engagement members expect from their gyms, and what they’re actually receiving.

The FTC updated its rules in 2023 and made one thing clear. The brand, the influencer, and the agency in the middle are all on the hook.

The Health & Fitness Association's annual fly-in offered an inside look into the trade organization's promising new advocacy strategy for the American fitness industry.

In our monthly FitGrid x ATN benchmarking data dive, we tackle how the maturing Barre modality is evolving to attract new clientele.

Crunch Fitness' move to launch reformer Pilates classes could lead to increased competition between boutique fitness studios and big-box gyms.

Not just a perk, employee wellbeing is now a corporate business strategy, and it’s funneling new members into participating gyms.

Hims & Hers affiliating with top fitness brands marks a win for the industry, increasing visibility and furthering the fitness-as-healthcare movement.

On December 11, New York enacted the AI Transparency in Advertising Act. It takes effect June 9.

Operators who move from fragmented tools to connected, intelligent infrastructure will see compounding advantages in efficiency, member experience and growth.

Rising licensing costs and tightening enforcement actions are changing how U.S. fitness operators play the music their classes depend on.

As consolidation accelerates in the fitness and wellness industry, mega franchise groups are starting to emerge.

Knowing when, how, and where to expand a regional gym is always a challenge, but the right data can make the decision clearer.

Americans are highly concerned about their long-term health, and in response, they're increasingly embracing wearables and non-traditional sources of wellness information.

Yoga studios see a dramatic shift in April; fewer newcomers walk through the door, but the ones who do are far more likely to stay.

Getting kids to move has never been more urgent — or lucrative. Here's what youth fitness operators are seeing and why they say there's still an untapped opportunity.

The post Youth Fitness Emerges as Next Big Industry Opportunity appeared first on Athletech News.

Peloton's most recent earnings report should instill more investor confidence in CEO Peter Stern, while Planet Fitness reported lagging January membership numbers.

The post Earnings Roundup: Peloton Rises, Planet Fitness Falls appeared first on Athletech News.

Spotify's massive content partnership with Peloton represents the music streaming giant's official entry into fitness and wellness.

The post ATN Week in Review: Can Spotify Become a Wellness Company? appeared first on Athletech News.

Gyms and studios can see big benefits from a well-run branded merchandising operation, both in terms of revenue and community-building.

The post Walking Billboards: Why Selling Branded Merch Is Worth the Effort for Gyms appeared first on Athletech News.

European fitness brands are increasingly entering the U.S., a phenomenon that's likely to accelerate in the years ahead.

The post ATN Week in Review: As Fitness Goes Global, US Brands Face Heightened Competition appeared first on Athletech News.

New York Sports Club and Vasa Fitness launched first-of-their-kind AI personal training apps, signaling a new era in how gyms leverage artificial intelligence.

The post ATN Week in Review: Gyms Embrace AI Personal Training appeared first on Athletech News.

When it comes to HIIT, it’s not about getting people in the door, it’s about getting them to come back. And not just one time, either.

The post ATN Insights: For HIIT Studios, Community Drives Retention Better Than Anything Else appeared first on Athletech News.

This week, we break down new data showing that members spend more time inside gyms than ever before.

The post ATN Weekly: The ‘Membership Mill’ Gym Model Is Dying as Engagement Soars appeared first on Athletech News.

New York's luxury residential developers are building fitness centers that rival top private clubs and boutique studios.

The post Luxury High-Rises Level Up Their Fitness Amenities appeared first on Athletech News.

Nike's shocking decision to shutter all of its boutique fitness studios isn't a good look for a sector that's already struggled with questions around financial viability.

The post ATN Weekly: The Nike Studios Fiasco Is a Black Eye for Boutique Fitness appeared first on Athletech News.

Investors are more excited about the fitness and wellness industry than ever before, with low-price gyms projected to be the biggest winners.

The post The Fitness Market Is Booming, Especially for Low-Price Gyms, Investors Say appeared first on Athletech News.

A new women's-only strength training studio in Brooklyn could be the first of many female-focused gym concepts to come.

The post ATN Week in Review: The Case for Women’s-Only Gyms appeared first on Athletech News.

At the fitness and wellness industry's biggest annual trade show, launches across strength, AI, recovery and wellness point to a more connected approach to the gym floor, while Pilates cemented itself as a mainstream modality.

The post HFA 2026: These Products Took Over the Show Floor appeared first on Athletech News.

High-value, low-price gyms have moved past affordability as their (only) competitive edge, industry executives said at the recent HFA Show.

The post The HVLP 3.0 Era Is Here, Top Gym Operators Say appeared first on Athletech News.

The HFA Show 2026 drew over 10,000 people to San Diego for the American fitness industry’s biggest annual in-person gathering.

The post HFA Show 2026: The Fitness Industry Is Getting Smarter appeared first on Athletech News.

Pvolve's decision to launch a men's fitness class could speak to a larger trend to come in boutique fitness.

The post ATN Week in Review: Boutique Fitness Brands Push To Get More Men Involved appeared first on Athletech News.