Haslam Sports Group’s deal to buy into NWSL for $205 million had a second commercial benefit for owners: It ensured the league would also see the full amount of the $165 million committed by billionaire Arthur Blank last year. Blank’s AMB Sports and Entertainment (AMBSE) bought an NWSL expansion team in November for a then-record […]

The NWSL has agreed to add an 18th team in Columbus, Ohio, owned by Haslam Sports Group, according to multiple people familiar with the details. The league confirmed the expansion news in an announcement Tuesday. The group, which includes the Edwards family and insurance giant Nationwide, has agreed to pay a record $205 million expansion […]

Alexis Ohanian was in the middle of celebrating his golf team’s TGL championship Tuesday night when he broke a piece of news: Earlier that day, he said, he’d purchased the second franchise in TGL’s upcoming women’s league. It’s the latest in a slew of M&A in the upstart golf league, which just finished its second […]

Atlanta’s NWSL team does not start play until 2028, but it is already setting new benchmarks. The club signed a seven-year front-of-jersey sponsorship with Aflac that is worth $28 million, according to someone familiar with the details who was not authorized to speak publicly. It is believed to be the largest jersey deal in women’s […]

The NFL has chosen TMRW Sports—the sports venture backed by Tiger Woods, Rory McIlroy and a handful of NFL owners and players—to be its operational partner for a new flag football league, according to multiple people familiar with the negotiations. Best known for its indoor golf league TGL, TMRW Sports emerged from a competitive bid […]