Real Madrid, Adidas Sign Blockbuster $1.1 Billion, 8-Year Deal

Adidas and Real Madrid have extended their long-term partnership, the two sports giants announced Wednesday. The eight-year deal runs through 2034. Financial details were not disclosed, but Spanish newspaper Diario AS tabbed the annual average at €120 million ($139 million based on current exchange rates). The average would be a tick higher than the extension […]

Liga MX Signs Deal to Return to EA Sports FC Video Game

Liga MX has signed a licensing deal with Electronic Arts, bringing Mexico’s top professional soccer league back to the world’s best-selling soccer video game, according to multiple people familiar with the matter. The reunion will start with the next entry of the franchise, EA Sports FC 27, which is expected to be released in September. […]

Thousands in Jockey Sponsorship Value at Stake in Preakness

There won’t be a Triple Crown-winning horse this year, as Kentucky Derby winner Golden Tempo will skip the Preakness Stakes on Saturday. There could, however, be a Triple Crown-winning human. That trifecta possibility puts significant history and money on the line. José Ortiz, the jockey who rode Golden Tempo to a thrilling, come-from-behind Derby victory, […]

Inter Miami Takes Equity Stake in Beckham-Founded IM8 Parent

For the first time, Inter Miami is taking an equity stake in a brand partner. On Thursday, the South Florida MLS franchise is announcing a multiyear sponsorship deal with health and longevity company Prenetics, with its IM8 subsidiary becoming the exclusive supplements partner of the club. Financial terms were not disclosed, nor was the size […]

Son Rise: LAFC Cashes In With Another Korean Culture Tie

LAFC striker Son Heung-min will have a taste of home inside BMO Stadium this season, roughly 6,000 miles away from his native South Korea. On Thursday, the club is announcing a partnership with Hello Soju, a California-based spirits brand that produces a version of the culturally classic South Korean drink. The agreement makes the alcoholic […]

Nu Deal: Inter Miami Joins MLS’ Top Tier for Stadium Naming Rights

Months after hoisting its first MLS Cup, Inter Miami has another milestone to celebrate. On Wednesday, the South Florida club announced a stadium naming rights partnership with Brazilian digital financial services company Nu. Inter Miami did not disclose the financial terms or the length of the arrangement, but a person familiar with the matter told […]

Atlanta NWSL Club Signs Women’s Record $28M Jersey Deal With Aflac

Atlanta’s NWSL team does not start play until 2028, but it is already setting new benchmarks. The club signed a seven-year front-of-jersey sponsorship with Aflac that is worth $28 million, according to someone familiar with the details who was not authorized to speak publicly. It is believed to be the largest jersey deal in women’s […]

‘We hope others may be able to follow our lead’: feed business donates £5,000 to equine charity facing tough times

Spillers has donated £5,000 to equine welfare charity Redwings. Horse feed manufacturer Spillers has donated £5,000 to Redwings Horse Sanctuary, following news of the potential closure of two of the charity’s centres. The charity has started a consultation process concerning the future of two of its visitor centres: Redwings Mountains in Fofar, Angus, and Redwings Oxhill in Warwickshire, owing to…

Payroll Processor Takes Big Swing With $6 Million SPIRE Academy Deal

Phil Urso describes himself as having been a “community guy” all of his life, coaching youth football, baseball and lacrosse, as well as founding a travel lacrosse program. And for Vensure Employer Solutions’ chief sales officer, that volunteer experience has paid off professionally. “I can promise you that in zip code 34990, in Palm City, […]

Ian Jackson: Adopting tag2upload and modernising your Debian packaging

Introduction

tag2upload allows authorised Debian contributors to upload to Debian simply by pushing a signed git tag to Debian’s gitlab instance, Salsa.

We have recently announced that tag2upload is, in our opinion, now very stable, and ready for general use by all Debian uploaders.

tag2upload, as part of Debian’s git transition programme, is very flexible - it needs to support a large…

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Royal Windsor to support serving personnel and veterans through horses, plus more partnership news

Royal Windsor Horse Show is supporting Warrior Equine in 2026. The Royal Windsor Horse Show (14 to 17 May) has announced Warrior Equine as its 2026 official show charity. Warrior Equine, a non-profit community interest company (CIC), delivers equine-assisted coaching courses to armed forces personnel, veterans and emergency services workers. Its mission is to support people experiencing the…

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