Indie film studio A24 had already grown into a $3.5 billion cultural powerhouse, thanks to its savvy marketing muscle and distinct point of view. Now, it’s turning its hand to AI, and experts say fashion should take note.

Australia, the UK, and the UAE have now all banned social media access for under-16s. But experts say the ban’s impact is likely overstated. Gen Alpha is finding new ways to socialize online and making culture conversational again.

Snap has released new AR glasses. But at more than $2,000 a pop and featuring a brandless design, experts say their success hinges on providing behavior-shifting convenience that usurps both smartphones and competitors’ AI glasses.

London-based AI video-generation startup Synthesia was awarded the ‘Best Business’ prize by LVMH during Vivatech in Paris, while Bluefish AI, which measures brand image across AI engines, won ‘Most Promising’.

Swedish health scan startup Neko has amassed a 300,000-strong waiting list ahead of its first US clinic opening in New York. Now, CEO Hjalmar Nilsson says the company is expanding its scan diagnostics and broader platform, to become the go-to “health operating system” of the longevity era.

Live shopping is fast becoming a popular way to sell online, but experts warn that the gamification of shopping and other auction tactics used to move product could fuel unhealthy habits.

Trust in influencer marketing is eroding, but GEO and peer-to-peer recommendations are gaining momentum.

“Always-on” recording of what you look at, pick up, hear, react to, and ask about is now possible thanks to AI smart glasses. This ambient data collection is Big Tech’s newest obsession — and could mean advertising intercepts purchase intent, for better or for worse.

Alix Earle, Khloé Kardashian, Sydney Sweeney, Mindy Kaling, Sophia Bush, Alexandre Arnault, Karlie Kloss — Phia has added a roster of more than 30 names to its cap table. What now?

Google is introducing agentic AI shopping across its online universe — from Gmail to YouTube to search. It’s a move that will shift consumer behavior, but raises questions of agency, privacy, and reach for brands.

Everyone loves to hate social media right now, as feeds have become “polluted” with addictive, short-form content and AI slop. The strongest brands are finding ways to detach themselves from the algorithm.

Fashion and beauty brands spent years chasing short-form virality. Now, as creators burn out and audience loyalty weakens, YouTube’s long-form ecosystem is re-emerging as one of the industry’s most valuable creator platforms.

Charli XCX has joined the tech hardware brand as its first global ambassador and investor. This isn’t the first time a celebrity has signed up as an investor in a brand, but the commitment signals a need for deeper engagement on all fronts.

Running brand District Vision explores the mind-body connection via high fashion running gear. Now, it’s expanding globally via community-led stores.

At the 2026 Met Gala, the tech millionaires and billionaires swapped big luxury for independent brands like Kallmeyer, Kartik Research and Conner Ives.

AI’s race for data is as intense as any modern gold rush. In 2026, respecting consumer privacy is becoming a new luxury marker.

AI is equipping fashion buying and merchandising teams with more data than ever. Executives say this means faster and more precise decisions.

Running is a bigger business than ever, and the race to create the world’s fastest shoe is sports technology’s ultimate battleground.

Discover the key findings from our exploration into how AI is reshaping how we shop and how brands can keep up.

A Vogue Business survey reveals consumers lack trust in AI’s ability to recommend fashion and beauty products they will like, safely. But there are untapped opportunities for brands to use “invisible” applications of AI that balance convenience with authenticity.

Technologists and designers are working on AI models that will function as the invisible engine behind more personalized, immersive, and “human” in-store luxury experiences.

A collection of articles and images created using human intelligence.

From deepfakes to AI-enhanced images, AI influencers are on the rise. For now, it won’t replace the human touch.

The beauty AI space is evolving at a quick pace and billion-dollar businesses could soon be created and operated by a single person, according to tech founders.

AI is evolving at different speeds across regions, creating fragmented systems that are reshaping consumer expectations — and forcing luxury brands to think carefully about how they use the tech in each market.

Sustainability requires systems change, and advocates of AI say the technology could be the catalyst fashion has been waiting for.

Technologists say AI could replicate human outputs within the next decade. But luxury could remain one of the few domains where that simply isn’t enough.

AI proponents claim the tech can help people shop for — and cultivate — their taste. But can AI ever really grasp this very human instinct?

As AI becomes more accessible to the masses, human-led design, customer service, and influence could become a luxury exclusively available to VICs. What will that mean for the rest of us?

AI is rapidly altering how professionals in the commercial photography space are working.