Drapers
Wonderful Websites: take a trip to Orlebar Brown’s elevated digital destination
For premium menswear brand Orlebar Brown, the challenge when building its website was translating its high-end positioning, playful personality and holiday-inspired identity into the sort of luxury experience its demanding customers expect. Drapers checks in to find out how the British brand has successfully…
Drapers
Wonderful Websites: Finisterre makes waves with data-driven storytelling
Find out how Cornish lifestyle brand Finisterre is taking its brand global thanks to a digital flagship that anchors its unified approach to commerce, bringing shoppers into its unique world of adventure while delivering the seamless, mobile-first experience today's consumers expect.
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Drapers
Wonderful Websites: how Victoria Beckham grew online sales by 43%
In this instalment of Drapers' Wonderful Websites series, we go behind the scenes at Victoria Beckham's digital flagship to discover how the luxury womenswear brand is using experimentation and innovation to drive online growth. The approach is paying off: over a 12-month period the brand achieved year-on-year online sales…
Drapers
Wonderful Websites: what fashion can learn from Astrid & Miyu’s award-winning site
British jewellery brand Astrid & Miyu has built a successful digital experience that balances tech-driven inspiration tools with smart conversion strategies, helping build emotional connections – and loyal customers – across both its digital flagship and physical stores. Drapers brings you the secrets to…
Drapers
AI uses to the retail media rise: what’s next (and now) in fashion via NRF Europe
NRF 2026: Retail’s Big Show Europe returns to Paris on 15-17 September following its French debut in 2025. Drapers looks at the key topics that will dominate the European edition of this global retail tech event and go on to impact fashion retail trends in the near future.
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Drapers
Goods not for resale: fashion’s £3.9bn blind spot
While leadership teams focus on merchandise margins, a new report exposes a hidden cost structure that is quietly eroding profitability across UK fashion retail to the tune of £3.9bn.
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Drapers
Drapers’ shopper survey: the evolution of the conscious consumer
Our latest consumer research reveals strong demand for sustainable fashion, with 83% of UK shoppers factoring it into purchase decisions. However, an enduring gap between intent and action – driven by affordability, uncertainty and scepticism – means brands and retailers must deliver credible, accessible solutions to turn…
Drapers
Why agentic AI is the new must-have for ecommerce
Aakash Gupta, vice-president, analytics and AI services at data and AI solutions company EXL, explains the power of agentic AI.
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Drapers
The rise of gift cards: gift your customers personal style
UK retailers such as Debenhams Group and Primark are tapping into the potential of multi-choice fashion gift cards, as the format modernises to keep pace with shifting shopping habits. Fashioncheque explains the benefi ts for brands and retailers.
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