Strava is giving strength training a much larger role on its platform, rolling out new tools for workout logging, muscle maps, partner integrations and social sharing.

New York's wellness crowd has a new dating app: ateam, which launches with an 8,000-person waitlist and date nights at Aarmy and SoulCycle.

Hilary Duff is fronting Ladder's new campaign, joining the strength training app as it courts women rethinking cardio-first fitness routines.

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Roxfit just raised $2.4 million for its digital training platform, betting on the hybrid fitness boom amid the rise of events like Hyrox.

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MyFitnessPal has acquired Cal AI, a nutrition tracking app built by Forbes "30 Under 30" entrepreneurs that generated $40 million in sales.

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Apps like Future and Caliber are reserving real human fitness coaches for those willing to pay a premium, while free plans feature AI only.

The post In the Age of AI, Human Personal Trainers Might Become a Luxury appeared first on Athletech News.