Nike Updates the Air Force 1 Low With “Game Day”

Nike adds the Air Force 1 Low “Game Day” to its expanding lifestyle lineup through a broader seasonal rollout. The sneaker arrives as part of an upcoming Nike Sportswear capsule and draws from archival athletic references while connecting them to contemporary street fashion. SNEAKERS The “Game Day” edition brings back the highly favored 2001 shape […]

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Dan Wetzel blasts Nike’s treatment of Caitlin Clark: ‘One of the great marketing failures’

The Indiana Fever defeated the Toronto Tempo on Tuesday night, marking the team’s fourth-straight win after a pedestrian 5-5 start to the 2026 campaign. However, as positive as Indiana’s momentum has been of late, Tuesday’s win, which saw Fever superstar Caitlin Clark go off for a 21-point, 14-assist double-double, was largely overshadowed by the unveiling…

Teyana Taylor Teases Her Next Jordan Brand Sneaker

Teyana Taylor has put her next Jordan Brand sneaker project into motion. The multi-hyphenate artist teased the collaboration through her personal social media channels, signaling another chapter in her ongoing partnership with the Jumpman label. The update follows a major period for Taylor, who entered 2026 with strong creative momentum and a series of high-profile […]

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Caitlin Clark finally unveils debut signature sneaker with Nike

The Indiana Fever won its fourth consecutive game on Tuesday night with an 113-92 victory over the Toronto Tempo. However, a lot of the buzz leading up to the game centered around the Fever star Caitlin Clark’s upcoming debut signature shoe with Nike, the Caitlin 1. Clark began the rollout this week, teasing up-close photos…

late morning before leaving

Spend a late morning with models Giuliano Poplawski and Julius Wendel in this Schön! online editorial captured by Nikos Karpouzis with fashion by Ridvan Cavus and hair and make up by Fabienne Hoppe. This Schön! online editorial has been produced by photography. Nikos Karpouzis fashion. Ridvan Cavus models. Giuliano Poplawski + Julius Wendel @ Mint Artist Management hair + make up. Fabienne Hoppe…

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An Apparel Brand’s Rise From a Single Youth Club to the World Cup

[UPDATE: In one of the most surprising results in World Cup history, heavy underdog Cape Verde drew with tournament co-favorite Spain, 0-0, in their opening group-stage match on Monday.] George Altirs had a problem. He’d just launched a youth soccer program in northern New Jersey, and he had a precise vision for the uniforms—a specific […]

A Nike World Cup Ad Turned Me Into a Conspiracy Theorist

Nike has turned me into a conspiracy theorist. Let me explain. It all started last week, when I attended Nike’s kickoff event for the World Cup. The company unveiled the home and away kits for the company’s 12 sponsored federations and a showcase of new streetwear collaborations—typical stuff for a stakeholder in the world’s largest […]

Nike Dunk Low “Wind Down, Feet Up” Arrives in Hydrogen Blue

Nike introduces the women’s Dunk Low “Wind Down, Feet Up” in Hydrogen Blue, Sail and Pale Ivory, extending the silhouette’s recent use of woven panels through a cooler and softer palette. The design keeps the familiar Dunk Low shape while shifting attention toward texture, material change and a new set of branding details. SNEAKERS The […]

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Travis Scott’s Cactus Jack x Nike Total 90 Drops for FIFA 2026

Travis Scott and Nike released the Cactus Jack x Nike Total 90 collection through the artist’s online store on June 11. The release arrived as the 2026 FIFA World Cup opened in Mexico, bringing Scott’s visual language to one of Nike Football’s defining product lines from the 2000s. SPORTSWEAR The collection covers ten countries: Argentina, […]

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Nike SB FC Pack Fuses Football Energy and Skate Culture

Nike SB introduces the SB FC Pack, a July release that brings football kit language into skate culture through jerseys, footwear and sportswear. The collection follows the idea of La Más Fina, or the finest, and uses music, self-expression and community as its main references. Nike SB shapes the pack around the energy of football […]

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Nike x Patta Team Netherlands Collection: A Closer Look

Nike and Patta have joined the Netherlands national team for Oranje by Patta, a football and lifestyle capsule within Nike’s X2 program. The project arrives for the 2026 FIFA World Cup and presents Dutch national pride through football, music, subculture, family and youth culture. SPORTSWEAR Nike developed X2 with national federations, creative collaborators and Social […]

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nike football | new york takeover

With the World Cup opening on home turf this week, Nike has spent the last few days making sure nobody forgets whose pitch this really is, and New York got the full treatment. At the centre of Nike’s World Cup strategy is X2, an ambitious capsule collection that brings together seven national federations, seven fashion collaborators and seven youth community organisations in what amounts to the…

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Nike x Slawn Team Nigeria Collection: A Closer Look

Nike introduces the Nigeria x Slawn collection with apparel and footwear that carry the Nigerian artist’s hand-drawn take on the Super Eagles wings. The project connects Slawn’s raw visual language with players representing Naija on the field and fans supporting the team globally. Arriving during the 2026 FIFA World Cup period, the release gives Nigeria […]

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Nike Cryoshot Zoom M9 x USA x V.A.A. Honors Mia Hamm

Nike and V.A.A. revisit the Zoom M9 football boot with the Cryoshot Zoom M9 x USA x V.A.A., presented in White and University Red. The sneaker honours Mia Hamm and her tournament performance while translating a classic football design for street wear. V.A.A. (Virgil Abloh Archive) retains the boot’s clean synthetic leather construction and adds […]

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Nike Cryoshot Mercurial Vapor R9 x Netherlands x Patta

Nike and Patta return to the Mercurial Vapor R9 for the Cryoshot Mercurial Vapor R9 x Netherlands x Patta, a Hyper Crimson and Black release within the wider Oranje by Patta project. The release transforms the archived football boot into a street-ready design tied to Dutch football culture. SNEAKERS Patta chose the R9 immediately when […]

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Cryoshot Striker 1976 x Nigeria x Slawn Gets Illustrated

The Cryoshot Striker 1976 x Nigeria x Slawn transforms Nike’s earliest football shoe through a canvas upper covered in the artist’s signature illustrations. The release connects Slawn’s raw graphic style with Nigerian football culture and the history of Nike footwear. SNEAKERS For the Cryoshot rollout, Slawn selected the Striker 1976 and recreated its upper in […]

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Cryoshot CTR 360 x Korea x PEACEMINUSONE Goes Vintage

Nike, the South Korea national football team, and PEACEMINUSONE place footwear at the center of their latest federation project with the Cryoshot CTR360 x Korea x PEACEMINUSONE. The release revives the Nike CTR360 through a new construction designed for everyday wear, connecting a familiar football silhouette with PEACEMINUSONE graphics and South Korean identity. SNEAKERS Nike […]

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