With the World Cup opening on home turf this week, Nike has spent the last few days making sure nobody forgets whose pitch this really is, and New York got the full treatment. At the centre of Nike’s World Cup strategy is X2, an ambitious capsule collection that brings together seven national federations, seven fashion collaborators and seven youth community organisations in what amounts to the…
For its latest partnership, Under Armour has teamed up with French designer Marine Serre to create a capsule collection that brings together athletic innovation and the designer’s distinctive approach to contemporary dress. The limited-edition collection marks the first collaboration between the two brands and arrives as Under Armour celebrates its 30th anniversary. Drawing inspiration from the…
Anyone who has spent the last few years hoarding SKIMS bodysuits like fine art knows that the brand’s obsession with a second skin fit is practically a lifestyle. When rumours first swirled that the shapewear empire was teaming up with Nike, the immediate question was how the signature, buttery mould would survive the high-heat reality of an athletic workout. Launching this week, the massive…
The premium activewear brand is marking its popular Commuter Collection’s 10th anniversary with a Wordle partnership, terminal activations, influencer storytelling […]
The post Rhone Expands Commuter Push With National Campaign, NYC Activations appeared first on Athletech News.
As livestream commerce gains ground in the U.S., one platform reports that its athleisure sales have climbed nearly 30% in six months.
The post Forget the Rack — Activewear’s Hottest Sales Floor Is Becoming a Livestream appeared first on Athletech News.
Activewear and athleisure brands are investing in purposeful, elevated styling for what’s coming to the studio, the street, and everything in between.
The post From V-Front Waists to Track Pants, These Trends Are Shaping Activewear appeared first on Athletech News.
Lululemon is launching sweat-concealing tech with tennis star Frances Tiafoe as the brand navigates a CEO search and increasing competition.
The post Lululemon Pushes Into Sports Performance as CEO Hunt Continues appeared first on Athletech News.
While your favorite leggings might feel great in a regular gym, I guarantee they’ll be a death trip in a heated yoga studio. After years of attending hot yoga classes (over 200, to be exact), I’ve learned the hard way that what you wear is extremely important, especially if you don’t do well with your sweaty workout ‘fit feeling funky. (I say this as someone who’s very…