Pharrell Williams Approaches Most Collaborations as Exercises in Omission

Courtesy of Moet & Chandon As Creative Director of Louis Vuitton Men’s, founder of Humanrace and Joopiter, fourteen-time Grammy winner, Chevalier de la Legion d’honneur, and now the creative voice behind Moet & Chandon’s summer chapter, Pharrell Williams works across music, fashion, and design with the same editing instinct. His collaboration with Moet & Chandon […]

Billionaire Boys Club & ICECREAM Launch Football Pack 2026

Billionaire Boys Club and ICECREAM introduce the Football Pack 2026, a capsule shaped by the energy, passion, and visual codes surrounding football. Arriving as attention turns toward the sport this summer, the release brings football references into a concise streetwear wardrobe designed for match days and regular wear. SPORTSWEAR The collection draws from classic sportswear […]

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louis vuitton ss27 | whatever the weather

With such unpredictable weather, it’s becoming harder to decide what to wear and pack for the holidays. For Louis Vuitton’s Spring/Summer 2027 Men’s Pre-Collection, Pharrell Williams takes that everyday dilemma and transforms it into the collection’s entire premise. Titled ‘Whatever the Weather,’ the latest offering from the Men’s Creative Director is built around movement between cities, time…

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Tyshawn Jones Leads the Pack in Louis Vuitton’s Pre-Fall 2026 Campaign

DRAWING on Pharrell Williams’s interest in the modern Dandy archetype, documentary-style photography and video follow an elegant figure through an urban reserve for Louis Vuitton‘s Pre-Fall 2026 Collection. The skateboarder’s fearlessness and exceptional skill have made a mark on not only the sport itself, but also Tyshawn Jones’s hometown, the city of New York. Louis […]

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Louis Vuitton Adds to the LV Buttersoft Sneaker Range with J-Hope Collaboration

THE LV Buttersoft Sneaker, a classic, 2000’s-inspired shoe shape, has been re-envisioned in an exclusive collaboration between Louis Vuitton Menswear Creative Director, Pharrell Williams, and House Ambassador j-hope, the artist, dancer, rapper, music producer, and member of pop royalty BTS. J-Hope x LV Buttersoft Sneaker This new animation of the LV Buttersoft Sneaker was originally […]

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Billionaire Boys Club Pre-Fall 2026 Brings Safari Into Sportswear

Billionaire Boys Club introduces its Pre-Fall 2026 collection with a focus on preppy sportswear, safari references, and graphic casualwear. The season takes cues from desert safari drives, vintage travel uniforms, and athletic dressing, then filters them through the brand’s pop-culture perspective. The result brings together leisure silhouettes, dusty tones, animal motifs, military surplus ideas,…

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ICECREAM Revisits Skate Culture for Pre-Fall 2026

ICECREAM introduces its Pre-Fall 2026 collection with a direct return to the visual language that shaped the brand from the beginning. The season looks to early 2000s skate style, mid-century food branding, sports team uniforms, workwear, diner references, and motocross culture, placing those ideas across a lineup built around movement, graphics, and attitude. PRE-FALL 2026 […]

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BTS Star j-hope Brings Personal Details to Louis Vuitton LV Buttersoft

Louis Vuitton introduces a new version of the LV Buttersoft Sneaker through an exclusive collaboration between Menswear Creative Director Pharrell Williams and House Ambassador j-hope. The artist, dancer, rapper, music producer, and BTS member brings a personal narrative to the shoe, which began as a custom design created for his tour. The result turns a […]

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louis vuitton hotel | a mayfair monogram takeover

Finally, a Mayfair hotel where you don’t have to worry about the mini-bar charges – mostly because they won’t actually let you sleep over. At 28 Berkeley Square, the Louis Vuitton Hotel has staged a takeover of a grand London townhouse, transforming it into a layered odyssey through 130 years of the monogram’s reign. London has always been the brand’s favourite ‘home away from home’; it was the…

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louis vuitton objets nomades | salone del mobile

The historic Palazzo Serbelloni glows with restored energy as a journey through time begins within its neoclassical walls. This year, Louis Vuitton transforms the palace into a vibrant landscape for Milan Design Week, where the ghost of Art Deco master Pierre Legrain guides a walk through the evolution of travel. At the heart of this narrative stands the house’s new ‘Objets Nomades’ collection,…

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Reebok x Icecream Expand Board Flip With New Colorways

Reebok and Icecream continue the return of the Board Flip, following its reappearance at ComplexCon Las Vegas in October 2025. First introduced in 2005 as one of Pharrell Williams’ early co-created sneakers, the model gained recognition during the mid-2000s skate era. The latest release builds on renewed interest in the silhouette, bringing back the Watermelon […]

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Step Inside The Louis Vuitton Hotel in London’s Mayfair this Spring

THOUGH the concept of a hotel you cannot actually stay in may sound strange, Louis Vuitton begs to differ. In continuation of its year-long celebration honouring 130 years of its iconic monogram print, the French Maison has set its sights on staging an ephemeral experience in the heart of London — the Louis Vuitton Hotel. […]

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Billionaire Boys Club & Joopiter Host High-Value Sneaker Event

Billionaire Boys Club and JOOPITER stage a multi-day sneaker pop-up in New York City, beginning with a private preview on April 9, 2026, from 6-9 PM at the Billionaire Boys Club flagship. The event opens to the public from April 10 through April 13. Pharrell Williams and NIGO founded Billionaire Boys Club, and this partnership […]

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Pharrell’s Miami Goodtime Hotel To Foreclose and Shutdown

Miami’s glittering nightlife just took a serious hit. The celebrity-backed The Goodtime Hotel, a pastel-soaked playground tied to Pharrell Williams and nightlife mogul David Grutman (with indirect ties to Bad Bunny through Miami’s elite dining circuit), is reportedly preparing to terminate its entire workforce as operations grind to a halt. According to filings, the hotel’s […]

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11 curiosidades sobre Pharrell Williams e seu impacto na cultura pop

Pharrell Williams é um daqueles raros nomes que conseguem transformar tudo em linguagem cultural: música, moda, beleza, design e comportamento. Dono de 13 Grammys, duas indicações ao Oscar e hoje à frente da direção criativa masculina da Louis Vuitton, ele construiu uma trajetória em que som e imagem caminham juntos de forma quase inseparável.  […]

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Adidas x Pharrell Williams Virginia Flat Earther Arrives April 11

Adidas Originals and Pharrell Williams introduce the next chapter of the Virginia universe with the Virginia Vario Flat Earther. This release continues Pharrell’s approach to reworking adidas archive designs through his focus on shape, color, and material. SNEAKERS The model draws from the adidas Yoga Vario, a silhouette first released in Fall Winter 2004. The […]

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Louis Vuitton lança coleção cápsula Spring 2026 de menswear assinada por Pharrell Williams

Lançada em março de 2026, a Spring 2026 Menswear Capsule da Louis Vuitton, assinada por Pharrell Williams, amplia a construção masculina desenvolvida pelo diretor criativo nas últimas temporadas. A proposta parte de um guarda-roupa em transição, no qual alfaiataria, denim e sportswear aparecem diluídos na mesma linguagem. A paleta alterna tons terrosos com nuances pastel, […]

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Adidas and Humanrace Present the Adizero EVO SL Mars

Adidas and Pharrell Williams’ Humanrace present the Adizero EVO SL in a new colorway titled Mars, accompanied by a coordinated apparel release that includes a track jacket and shorts. The project continues the partnership between adidas and Humanrace and presents footwear and clothing designed for everyday running and outdoor activity. The release connects performance footwear […]

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JOOPITER Reveals Sébastien Jondeau Archive From Life With Karl Lagerfeld

JOOPITER announces The Collection of Sébastien Jondeau: My Life with Karl Lagerfeld, an auction that opens the personal archive of one of Karl Lagerfeld’s closest collaborators. For nearly three decades, Jondeau worked alongside Lagerfeld in both professional and private settings, becoming widely recognized as his right-hand man. Over the course of their relationship, Lagerfeld shared […]

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ICECREAM Puts Raw Youth Energy Into Denim for SS26

ICECREAM opens Spring Summer 2026 with denim at the core of the collection. The category drives the season’s direction, drawing from American youth culture, mid-century nostalgia, and the raw charge of early 2000s streetwear. Denim anchors the lineup as both material and message, carrying visual intensity and cultural reference through every piece. AD CAMPAIGNS This […]

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adidas VIRGINIA Adistar Jellyfish Arrives in Triple Black and Royal Blue

adidas Originals advances the VIRGINIA Adistar Jellyfish with two new colorways, Triple Black and Royal Blue. Created in collaboration with Pharrell Williams, the latest iterations extend the momentum of a silhouette that has already secured Footwear News 2025 Shoe of the Year recognition. After exclusive previews in 2025, both versions now arrive for a global […]

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Louis Vuitton Men’s Spring 2026 Collection Explores Hybrid Dressing

Luxury house Louis Vuitton will launch its Men’s Spring 2026 collection on March 19th, 2026. The new menswear offer complements in-store selections and responds to the transitional nature of the season. Men’s Creative Director Pharrell Williams presents a hybrid spring wardrobe that combines traditional tailoring, textile detail, and sportswear attitudes within refined silhouettes and a […]

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