Fear of God introduces the Essentials Summer 2026 Collection with a focus on the final stretch of summer and the first signs of fall. The collection studies a specific seasonal mood, when long days begin to shorten, mornings feel cooler, and daily routines return. Essentials uses that in between period as a starting point for […]
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Supreme and Spitfire introduce a Spring 2026 collection that uses the Bighead logo, co-branded lettering and an alternate flame-face graphic across apparel, headwear and skate equipment. The release includes a Work Jacket, Sweater, Polo, Football Jersey, Zip Up Hooded Sweatshirt, Double Knee Painter Pant, Mesh Short, L/S Tee, Flag Tee, New Era cap, Beanie and […]
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adidas Originals and Pharrell Williams introduce a new suede edition of the VIRGINIA Vario FLAT EARTHER in Black and Blue. The release continues Pharrell’s VIRGINIA project through a low-profile sneaker that prioritizes lifestyle wear, tactile materials and a close-to-earth feel. SNEAKERS The model first appeared earlier in 2026 and draws from the adidas Yoga Vario, […]
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Alo introduces its Summer Atelier collection with Candice Swanepoel and Behati Prinsloo fronting a Cannes campaign shaped by European travel and warm-weather resort dressing. The launch extends the fashion and wellness brand’s Atelier division into summer clothing and follows the Winter Atelier line, which Alo introduced four years ago. AD CAMPAIGNS Summer Atelier gives the […]
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Khy embraces the ease of summer with the release of its Summer 2026 collection, Dear Summer, Love Khy. This second drop under the brand’s refreshed direction arrives with an intimate campaign starring founder and creative director Kylie Jenner. Photographed by Pablo di Prima in New York City, the visuals mix nostalgic black-and-white shots with sunlit […]
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Jimmy Choo presents its Summer 2026 wardrobe campaign with global brand ambassador Bai Lu, placing the Chinese actress at the center of a concise edit of shoes and bags. The campaign keeps the focus on Bai Lu as she presents the Scarlett 50, Jade Ballerina and Bar bag family. SPRING SUMMER 2026 A pared-back environment […]
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FARM Rio joins forces with fashion insider and content creator Vicky Montanari for a personal edit of the brand’s Summer 2026 collection. The collaboration arrives during the year of FARM Rio’s global AS CARIOCAS campaign and presents Montanari as a natural guide to the expressive style associated with her hometown. SPRING SUMMER 2026 Born in […]
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Songzio and Heliot Emil return with Falconry, their second collaborative collection for Summer 2026. The project takes its name from the ancient practice defined by trust, precision, velocity, and controlled distance. Songzio first presented the collection on June 5 at Galerie Noir, its art and fashion space in Seoul. The next opening will take place […]
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J.Crew brings together Jasmine Tookes, Josephine Skriver, Martha Hunt, Sara Sampaio, and Taylor Hill for Camp Crew, a summer campaign built around nostalgia, friendship, and the familiar pull of American camp life. The casting reunites five models who shaped a major era of fashion imagery and popular culture. AD CAMPAIGNS Camp Crew takes place at […]
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Supreme and Jordan reunite for Spring 2026 with a new apparel collection built around basketball references, streetwear codes, and a full clothing lineup. The release moves away from footwear and focuses entirely on garments, bringing the partnership into jackets, warm-up pieces, jersey dressing, and court-ready shorts. Supreme has worked with Jordan several times across the […]
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Nike introduces its summer 2026 N7 Collection with soccer-inspired apparel and footwear created in tribute to Indigenous communities. The release brings the N7 logo into a full kit of sportswear pieces, including a soccer jersey, shorts, training pieces, T-shirts, and two footwear styles. The collection arrives in the U.S. and Canada on June 18 through […]
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Bad Bunny has turned his next fashion move into a full-scale Zara collaboration. The Puerto Rican artist, born Benito Antonio Martínez Ocasio, has introduced Benito Antonio, a 150-piece collection rooted in his personal style, creative instincts, and connection to Puerto Rico. The release follows months of public clues, from the Super Bowl Halftime stage to […]
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adidas Originals and Avavav return for Spring Summer 2026 with a collection that pushes their shared design language further into distortion, humor, and controlled disruption. Creative director Beate Skonare Karlsson continues the collaboration through classic adidas references, then shifts them through illusion, proportion, and sculptural construction. SPORTSWEAR A cropped track top and matching…
There is something strangely comforting about the way Diesel approaches disaster. While most luxury campaigns still chase polished escapism, Diesel’s Spring Summer 2026 story leans directly into the chaos of everyday life, flooded apartments, broken technology, public embarrassment, urban mishaps, and turns them into a sharp meditation on modern survival. AD CAMPAIGNS Titled Smile Through…
Kith introduces Summer 2026 with a campaign starring actor Jonah Hill and a collection built around time spent between the coast and the city. The season expands one of the brand’s most recognizable summer categories, shirting, while bringing in swimwear, travel-ready layers, elevated sets, accessories, and the return of 8th St by Ronnie Fieg for […]
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Matières Fécales presents its Spring Summer 2026 campaign, “Hannah,” photographed by Steven Raj. The campaign turns toward the people closest to Hannah Rose Dalton and Steven Raj Bhaskaran, bringing friends and family into the center of the brand’s visual language. Each person in the cast works with them, supports their process, or plays a key […]
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Ester Expósito leads Marine Serre Spring Summer 2026 campaign for The Source, a collection that returns to the origin of the designer’s work through clothing as necessity, gesture, and protection. The season builds a wardrobe with intention, placing regenerated and upcycled materials in direct conversation with sensuality, construction, and responsibility. SPRING SUMMER 2026 The collection…
PUMA brings k-pop superstar Rosé back to the block for the second part of its H-Street campaign, placing the archival, performance-inspired sneaker inside a familiar neighborhood setting. The campaign follows the artist into a version of daily life shaped by clipped hedges, residential streets, routine gestures, and a slightly surreal visual tone. Fresh from the […]
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Aurélien is a menswear maison rooted in a Mediterranean approach to dressing, where material, craftsmanship, and ease shape the foundation of the wardrobe. The brand’s presence is reflected through leading retail partners including Harrods, Selfridges, Printemps, Nordstrom, and Harry Rosen, alongside an Amsterdam flagship and a London store scheduled for early 2026. This positions Aurélien…
CELINE presents the Été 2026 campaign through a focused visual direction shaped by photographer Zoë Ghertner. The release introduces a clear image language that aligns with the season. The campaign arrives with supporting material that includes the New Waves series by Takashi Homma, extending the visual narrative beyond fashion imagery. SPRING SUMMER 2026 The campaign […]
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Prada introduces its Days of Summer 2026 campaign with a concept that shifts the setting of a seasonal escape, photographed by David Sims. Bella Hadid leads the release alongside Damson Idris, Louis Partridge, and Liu Wen, forming a cast placed within constructed environments described as “metropolitan islands.” Sand stretches across elevated surfaces while figures appear […]
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UNIQLO launches its first collaboration with Cecilie Bahnsen for Spring Summer 2026, introducing a capsule that connects the Copenhagen label’s distinct visual language with the LifeWear approach. Titled “Shapes of Poetry,” the collection frames Bahnsen’s design codes through a wardrobe built for everyday use. SPRING SUMMER 2026 The eight-piece women’s lineup defines the core of […]
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PUMA and London-based designer Priya Ahluwalia introduce the latest chapter of their collaboration, shaped by a shared focus on sport and cultural reference. The collection draws from Ahluwalia’s Indian-Nigerian background and PUMA’s established sportswear codes, forming a direction that looks closely at football culture across the African continent. SNEAKERS For this second drop, Ahluwalia…
Miu Miu presents L’Eté 2026 through a focused study of light, color, and atmosphere. Blue moves through every element, from water to sky to horizon, until boundaries soften and forms dissolve into a single field. The campaign follows the rhythm of extended summer days, where brightness stretches across time and creates a calm, continuous flow. […]
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Gap and Victoria Beckham introduce a multi-season partnership that begins with a Spring 2026 capsule collection. The project revisits Gap’s core product icons through Victoria Beckham’s design perspective, focusing on wardrobe staples that shape everyday dressing. The collaboration brings together two distinct approaches to essentials, aligning Gap’s heritage with Beckham’s structured, refined…
Adidas Originals and Wales Bonner introduce their latest collaborative collection for Spring Summer 2026, bringing together sport, tradition, and expression through a unified design approach. The collection builds on their ongoing partnership, with a focus on football as both cultural reference and performance framework. SNEAKERS The release develops through two connected narratives. One explores…
Courrèges continues its ongoing collaboration with photographer Sam Rock for the Spring Summer 2026 Mirrors Truck digital campaign. The new release introduces a focused selection of pieces shaped by movement, proportion, and line. SPRING SUMMER 2026 The collection moves between structure and fluidity through precise construction and relaxed volume. Structured tops define the upper silhouette…
AMIRI presents High-Summer 2026 through the idea of a continuous California season, where summer extends across time and place. The collection moves across the state toward Palm Springs, a destination long associated with sunlight, privacy, and Hollywood escape. This setting defines the direction of the collection, shaped by the people who pass through it and […]
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Luxury house CHANEL presents its Spring Summer 2026 Eyewear campaign, bringing together House ambassadors Nicole Kidman, G-Dragon, Lily-Rose Depp, Pedro Pascal, and Ayo Edebiri. Captured by fashion photographer Craig McDean, the campaign takes shape through a series of portraits that focus on each subject individually, capturing expression and presence through a direct approach. EYEWEAR […]
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Mads Mikkelsen leads ZEGNA Summer 2026 at Lake Maggiore, where the campaign unfolds at the edge of the Italian Alps near Oasi Zegna, a 100 square kilometer natural territory restored by founder Ermenegildo Zegna. The location defines the pace and direction of the season. The Zegna family has returned to this landscape for generations, shaping […]
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