Enzo Maresca pays Chelsea compensation to become Manchester City manager

Manchester City have confirmed the appointment of Enzo Maresca as manager – but only after he personally paid compensation to former club Chelsea. City are themselves reported to have paid £17m to the Blues in order to secure Maresca’s signature on a three-year contract, but Chelsea have made clear that the Italian was also forced [...]

Frank McCourt-backed Premier Jumping League raises £37m from first team sale

The Premier Jumping League has raised $50m (£38m) from the first sale of a team in the new showjumping competition backed by former LA Dodgers owner Frank McCourt. The team, which will be one of 16 in the PJL when it launches next year, has been bought by US investor and racing driver Jason McCarthy. [...]

Wimbledon stars Sinner and Sabalenka drop threat after progress in prize money talks

Leading men’s and women’s tennis players have dropped their threat of a media protest over pay and conditions at Wimbledon after securing last-minute concessions from SW19 chiefs. Stars including Aryna Sabalenka and Jannik Sinner had warned they would limit media commitments to 15 minutes at this year’s Championships, which begin today in London, in response [...]

Wimbledon: Majority of £350,000 debentures sold to overseas fans

The majority of premium Wimbledon debentures are being purchased for over £350,000 by overseas fans as sellers cash in on its exclusivity. Weekly auctions run by Dowgate Capital, the official broker of Wimbledon, are seeing prices surge beyond the initial issue price of £116,000 with most of the debentures being sold in pairs and therefore [...]

Good call: How Wimbledon’s comms help it to avoid break points

Wimbledon’s success lies in heritage, prestige and scale but its disciplined communications also give it a competitive advantage, writes Jess Chan. Wimbledon is one of the most commercially successful institutions in global sport. I won’t dispute that its heritage is to be credited for its prestigious reputation. But its biggest competitive advantage is how it [...]

World Cup: How brands will activate as the knockouts begin

Most eyes will be firmly fixed on the pitch as the World Cup enters the knockout phase next week. But for the discerning observer, there is another contest playing out in the background: what are the sponsors up to? With marketing and sponsorship deals related to the World Cup reported to generate between $2.5bn and [...]

Why sport fans got bored of influencers and forced brands into a mind shift

Are we a sport generation that loves influencers or hates them? Jack Moriarty looks at how brands have changed their approach Sport has never just been about who wins and who loses. For fans, it’s a vehicle that allows them to escape from their everyday lives and connect with something deeper. That Saturday afternoon on [...]

Novak Djokovic joins investment firm with stake in Mexico’s Azteca Stadium

Novak Djokovic has joined General Atlantic, the firm that holds and investment in Mexico football’s Azteca Stadium. The Serbian tennis player – who will take on Wu Yibing at Wimbledon next week as he looks for an unlikely 25th Grand Slam title – will act as a global strategic advisor for the firm that has [...]

World Cup proves film and music walked in the US so that sports can run

With the US experiencing football fever Alistair Watkins argues that we have seen this before, with sport following in the footsteps of film and music When people think about European culture making its mark in the United States, they tend to think of music, film and television. From The Beatles to Harry Potter and One [...]

World Cup spending: England fans could spend £150m if they beat Panama

An England win against Panama at the World Cup on Saturday could lead to an extra £150m in consumer spending, while fans are expected to fork out an extra £22m in pubs across the country this weekend. England are top of Group L, level on points with Ghana, ahead of Saturday’s final match of the [...]

How onerous UK tax system can sting players at Wimbledon

With the Wimbledon Championships set to begin on Monday, Pete Fairchild takes us through the (very) complex tax issues players face. At Wimbledon, while spectators sip on Pimm’s and eat strawberries, the world’s top tennis players are earning income on British soil. For stars such as Jannik Sinner and Carlos Alcaraz, competing in London means [...]

Women’s rugby in England is way ahead, and the RFU deserves credit

In a phrase many thought a rugby fan would never utter: The RFU, the governing body of the sport in England, is doing a world-leading job. Hold the front page, it surely cannot be true given recent controversies surrounding bonuses and the structure of the men’s game below Prem Rugby. But it is true. But [...]

Could Burnham be the answer to free-to-air sport for all?

With Andy Burnham set to be the next Prime Minister, Alan Sendorek assesses how his approach to broadcasting sport may differ from Sir Keir Starmer’s. Sir Keir Starmer – the country’s most powerful Arsenal fan – last month joined the Football Supporters Association in calling on TNT Sports to make the Champions League final available [...]

Yokohama F Marinos: City Football Group offloads second club in space of six months

City Football Group, owner of 10 football clubs including Manchester City, has divested its minority stake in Japanese side Yokohama F Marinos to carmaker Nissan. The J1 League outfit will remain a CFG partner club but is now wholly owned by Nissan, who founded them as a works team in the 1970s. It comes six [...]

Messi, Ronaldo, Serena, Novak: What sport stars dodging retirement tells us

Sport heroes used to retire at the top but now the likes of Messi, Ronaldo, Serena and Djokovic have other ideas, writes Matt Readman. Sport is nothing if not storytelling. And every athlete wants the perfect ending to their own story. The crowning moment. The final wave to the crowd. Departing with dignity on your [...]

Brentford in talks to host Shakhtar Donetsk Champions League fixtures

Brentford are among the clubs in talks to host Shakhtar Donetsk’s home fixtures in the Champions League next season. The Ukrainian club are prohibited by Uefa for safety reasons from staging their European games in the war-torn country and last season hosted teams in Krakow, Poland. But Brentford’s Gtech Community Stadium has emerged as a [...]

Fifa World Cup brand value trebles to £4bn thanks to sponsorship and media rights

The Fifa World Cup brand has grown in value to over $5bn after more than trebling in value in recent years, according to a new industry report. Consultancy Brand Finance estimates the World Cup brand is now worth $5.2bn (£4bn) – a 244 per cent increase on its value when the 2010 tournament was held [...]

Advertising at World Cup: Levi’s genius, hydration breaks and dodging rules

This World Cup, now well under way, has been dominated not only by the action on the pitch but how much brands are spending off it. An estimated $10bn is being splurged by some of the world’s most recognisable organisations on adverts and campaigns, while some firms are milking the World Cup for free advertising [...]

Dallas, Boston, New York New Jersey: Inside England’s Fifa World Cup stadiums

With England travelling around the United States for their Fifa World Cup Group L matches, Matt Hardy asks experts about what makes them so special. England’s opening victory at this year’s Fifa World Cup came in an incredible indoor stadium in Texas. The AT&T Stadium, known for the next six weeks as the Dallas Stadium, [...]

Manchester United secure site for new stadium after switching location

Manchester United have snapped up a 25-acre plot of land for their proposed 100,000-seater stadium after deciding to change the location of the project. United announced they had acquired a site 350m to the north west of their current ground from industrial land owner Indurent, which they say represents “the majority of the land required” [...]

Cole Palmer: Chelsea footballer launches range of ‘premium craft ice’ for £2 a bag

Chelsea and England footballer Cole Palmer has put his World Cup snub behind him by launching a new range of “premium craft ice” with grocery delivery platform Gopuff. The “Cole’d” product range – a nod to his nickname “Cold Palmer” – includes chewable “pebble ice” with added electrolytes, and large, football-shaped “ice spheres”, and is [...]

Monzo taps into English cricket with The Hundred sponsorship

English cricket chiefs have added Monzo as a partner for The Hundred ahead of the sixth season of the white-ball competition. Monzo has become the official banking partner of The Hundred and will have in-stadium branding whenever the Decision Review System is implemented. The digital bank has a growing presence in sport and is the [...]

Manchester City and Chelsea boosted by lawyer’s compensation claims verdict

Any football clubs seeking to bring compensation claims in the wake of Burnley’s landmark £40m award will face significant hurdles, a former Premier League lawyer has warned. The decision by an independent disciplinary commission earlier this month to order Everton to pay an eight-figure sum to Burnley has been tipped to trigger a landslide of [...]

Why 2026 World Cup is when AI becomes the interface between fans and football

The 2026 World Cup is the first AI-shaped major sports event and will change football fandom forever. Jon Williams outlines what sponsors, broadcasters and brands need to do about it. Football, like the creative advertising business I work in, thinks the biggest gains from AI are operational – speed, efficiency, and more. They’re not. AI’s [...]

Platitudes in women’s sport are empty, patronising and offensive

Georgia Bridgwood argues that women’s sport should rid itself of platitudes; they’re empty, patronising and offensive. “You got this,” proclaimed Adidas. “Thirsty for more,” said Pepsi. “You don’t get it,” I thought to myself. In our exploration of ‘now what?’ for women’s sport at SXSW London this month, the panel dug into why we’re in [...]

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De Ans au Mexique : comment Deltacast impose son innovation dans les stades de foot

Certaines technologies visibles lors de la Coupe du monde proviennent… de la région liégeoise ! L’entreprise Deltacast fournit des solutions graphiques et technologiques que l’on retrouve notamment lors des analyses d’après-match sur la RTBF.

The post De Ans au Mexique : comment Deltacast impose son innovation dans les stades de foot appeared first on Trends-Tendances.

F*** f*** f***: Tennis star Moutet fined £4k per F-bomb for Queen’s Club outburst on BBC

French tennis player Corentin Moutet has been fined 90 per cent of his prize money – or £4,322 per swear word – for saying “f***” seven times in a post-match interview at Queen’s Club. Moutet turned the air blue during the BBC’s live coverage of the HSBC Championships when interviewed on court by Jenny Drummond [...]

SailGP complete sale of last team in fleet to former McLaren and Everton investors

SailGP chiefs have hailed “a very significant milestone” after MSP Sports Capital’s majority buyout of the New Zealand team took the final outfit into private ownership. Private equity firm MSP sold its stake in McLaren’s Formula 1 team last year and previously loaned £185m to Everton for the construction of their Hill Dickinson Stadium. The [...]

Concern as gambling black market set for £40m Royal Ascot boost

Illicit Royal Ascot betting could boost the gambling black market industry by £40m as punters get drawn in by unregulated operators. The horse racing spectacle is underway in Berkshire with 300,000 fans expected across five days of Royal Ascot racing. But many punters across the racing diaspora are turning to black market betting, with regulations [...]

High streets score big after England World Cup win

British retailers are celebrating England’s opening World Cup victory after football fever boosted high street footfall. High street retailers scored an 8.6 per cent increase in footfall, with overall footfall across all UK retail destinations up 4.2 per cent, new data from property tech firm MRI Software has revealed High streets became busier during the [...]

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