#724 | Culture is Craving Friction

Every six months we take a moment to contextualise and analyse all the SEEDS we’ve sown in order try and understand what’s changed, what’s coming and what, if anything, we should do about it.

The resulting BRAND BRIEFINGS are intentionally designed to coincide with the equinoxes – as a celestial reminder of the shift in seasons and symbols of equilibrium, renewal and the planting and harvesting…

Are You Any Good at Thinking for Pleasure?

One of those sidewalk interviewers once asked a slew of 20-somethings if they feared anything more than being alone with their own thoughts. Every single person responded with a resounding, terrified “No!” before one man, after chewing on it for a moment, replied: “Bears.” Fear of loneliness — which goes by a surprising number of […]

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