Seems very nice up to now. The moon
Logo design sits at the center of every brand identity conversation. Yet most designers approach it without a real system. George Bokhua’s Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons changes that. Published by Rockport Publishers in 2022, this 224-page volume codifies what Bokhua has practiced across 15 years […]
The post Principles of Logo Design…
Clients decide in seconds. Before you say a word in any pitch meeting, your presentation has already made a first impression—and that impression either opens doors or closes them. A brand portfolio presentation template built for Adobe InDesign gives you a structural and visual advantage that raw talent alone rarely delivers. This particular template by […]
The post A Brand Portfolio…
A new macOS utility called BatchMark Pro promises to simplify one of the more repetitive parts of a photographer’s workflow: adding watermarks, logos, copyright text, and technical metadata to exported images quickly and consistently.
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The Atmosphere needs a distinct brand identify, better tools for builders, a new UX for users, and a small empowered group willing to build it all.
Publicação idealizada por José Patrício Neto expande circulação física, fortalece branding estratégico e amplia presença nacional
Most resumes look the same. Same fonts, same grid, same quiet desperation hidden behind bullet points. That sameness is the real problem—not a lack of experience. A resume and portfolio layout communicates your aesthetic judgment before a single word gets read. Designers know this. Yet so many still submit documents that look like they were […]
The post A Resume and Portfolio Layout That Makes…
Pet care packaging has a problem. Walk down any pet store aisle, and you’ll see the same two extremes: either sterile, clinical white labels that feel lifted from a pharmacy, or loud, cartoonish graphics that treat pet owners like they have no taste. Neither approach feels honest. Neither feels like it belongs in a thoughtfully […]
The post Bau Nutrition Pet Food Packaging Proves That Pet Care…
O brasileiro Davi Moraes Xavier, estudante de Publicidade e Propaganda da ESPM São Paulo, acaba de entrar em um dos grupos mais disputados da nova geração do marketing mundial. Ele foi selecionado para o Voices of the Future, fellowship da Effie LIONS Foundation que reuniu apenas 12 jovens talentos do mundo em sua primeira edição. […]
O post Estudante da ESPM, Davi Moraes Xavier integra lista…
Arquitetura modernista, nomes influentes da moda e uma coleção cercada de expectativa marcaram o jantar promovido pela H&M para apresentar sua nova parceria com Stella McCartney em São Paulo, na noite desta segunda-feira (5). Realizado na Casa Niemeyer, o encontro reuniu convidados ligados à moda, imagem e comportamento em uma experiência desenhada para aproximar a […]
O post Nova coleção da H&M…
No atual cenário de consumo, o valor de um produto já não está restrito ao que ele entrega, mas ao que ele representa. É dentro dessa lógica que surge o Halo MK1, colaboração entre Jack Daniel’s e McLaren Racing, anunciada na quinta-feira (30). O lançamento desloca o eixo tradicional da categoria ao apresentar um whiskey […]
O post Jack Daniel’s e McLaren Racing transformam whiskey em objeto de…
Uma ação de marketing do ROM Concept utilizou a advogada Emily Estevem Rolim, que ganhou visibilidade nas redes sociais pela semelhança com a atriz Anne Hathaway, como protagonista de uma campanha inspirada no universo do filme O Diabo Veste Prada. A iniciativa acompanha o lançamento da sequência do longa nos cinemas e foi desenvolvida como […]
O post ROM Concept assina transformação da “Anne…
A Adidas avança sobre o mercado pet com o lançamento de camisas de seleções nacionais adaptadas para cães, em um movimento alinhado à expansão de um setor que já movimenta centenas de bilhões de dólares no mundo. Inspiradas nos uniformes da Copa do Mundo FIFA 2026, as peças traduzem um comportamento que ganha força: a […]
O post Adidas aposta no mercado pet com camisas de seleções inspiradas na…
The Apple logo sits on more than two billion active devices worldwide. It lights up on the back of MacBooks in coffee shops from Berlin to Bangkok. It gleams on the wrists of commuters in Tokyo and São Paulo. No other corporate symbol has achieved this kind of quiet, borderless omnipresence — and yet, the […]
The post The Apple Logo: How a Bitten Fruit Became the World’s Most Recognized Brand…
A etapa de Miami da Fórmula 1, entre os dias 1º e 3 de maio, marca um movimento que vai além do grid. Pela primeira vez, Nubank e Mercedes-AMG PETRONAS Formula One Team ativam sua parceria dentro do ambiente de corrida, reposicionando o patrocínio como linguagem de marca. O ponto central está nos macacões utilizados […]
O post No GP de Miami, Mercedes estreia nova identidade visual em parceria…
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Posing next to the acclaimed university’s signpost has become an Instagram fixture for creators invited to campus. What’s going on?
The Amazon has always been a brand. Not by design, but by sheer force of existence. It is the largest tropical rainforest on the planet, home to 28 million people, and the subject of more global conversation than almost any other place on Earth. Yet until now, it had never had a single, unified visual […]
The post The Brazilian Amazon Finally Has an Official Brand — and It Was Drawn from the…
Unified project branding to "Social Sync" and bumped the version to 0.5.0, reflecting progress in feature development and stability.
A chegada da H&M ao Rio de Janeiro marca um novo movimento da varejista no Brasil, com abertura de loja neste sábado (25), no RIOSUL Shopping Center. Antes disso, a marca iniciou uma série de ativações na cidade, com foco em ampliar presença e conexão com o público local. Desde 17 de abril, a programação […]
O post H&M antecipa inauguração no Rio de Janeiro com ativações na orla de Ipanema…
Professional team sponsorships in soccer and lacrosse will help Nike expand and build out its presence in other sports categories separate from its rejuvenation of Nike Running.
Many logos fail quietly. They launch with fanfare, get slapped on a website, and slowly dissolve into irrelevance — not because the designer lacked skill, but because nobody thought clearly about what the mark was actually supposed to do. Allan Peters thought about that for over two decades. And in Logos That Last: How to […]
The post Logos That Last: How Allan Peters Turns Visual Branding Into…
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Branded Mugs: the above artwork was a re”fresh” for the Freshly Squeezed with Rob and Laura morning radio show on East Coast FM. The show sends out branded coffee mugs for competition winners and participants on the show and I was asked to create a new version of the classic artwork featuring the two presenters. ... Read more
Branded Mugs: East Coast FM Freshly Squeezed with Rob and Laura
Some brands are born too small for their own ambition. They start with a name that fits a single product, a single shelf, a single season — and then they grow, and suddenly the name becomes a cage. Truppe, an artisanal confectionery based in Pelotas, Brazil, knew that feeling intimately. The original brand was solid. […]
The post Truppe Rebranding: How Holman Design Turned a Product-Trapped…
Most café branding tries to say too many things at once. Artisanal. Community-focused. Instagrammable. Sustainable. The result is a visual identity that communicates everything and means nothing. Handmade Café in Pune, India, does the opposite — and the branding project by studio Rare Ideas is one of the more quietly confident identity systems to come […]
The post Handmade Café Branding Proves…
Last year the fraud-prone Trump organization announced a half-assed wireless phone company. As we noted at the time, calling this a “phone company” was generous; it was a lazy marketing rebrand of another, half-assed, “MAGA-focused” mobile virtual network operator (MVNO) named Patriot Mobile, which itself just resold T-Mobile service. So basically just another lazy Trump brand […]
A CASACOR, uma das principais plataformas de arquitetura, design e paisagismo das Américas, passará a integrar o portfólio da Editora Globo. A companhia firmou acordo com a Abril Comunicações para a aquisição da marca, em um movimento que amplia sua presença no segmento de lifestyle e eventos. Criada em 1987, em São Paulo, a CASACOR […]
O post Editora Globo fecha acordo com a Abril e assume a…
Your brand might look stunning to a human. But AI search doesn’t experience design the way humans do. It reads structure, parses metadata, and extracts entities. And if your visual identity exists only as an aesthetic layer — beautiful, polished, unreachable by machine — then you are, for all practical purposes, invisible. This is the […]
The post Can AI Search Read Your Design? The New…
Trust is the only real product a fintech company sells. Before a user reads a single line of copy, before they check your security certifications, before they scan your reviews — they feel something. That feeling comes from color. It is instantaneous, non-negotiable, and almost entirely subconscious. And yet, most fintech brands treat color as […]
The post Color Psychology in Fintech Branding:…
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În București, competiția pentru atenția clienților este tot mai mare. Fie că vorbim despre retail, HoReCa, clinici, birouri, showroom-uri sau participări la evenimente, modul în care un business se prezintă vizual în spațiul fizic influențează direct percepția publicului. De aceea, tot mai mulți antreprenori caută un partener serios pentru producție publicitară în București, nu doar […]
The post…
I think that most wine labels try to seduce you with a pretty picture. A vineyard at sunset. A coat of arms. A stylized animal that looks like it was licensed from a stock illustration library. The Pink Pelican Srebarna Rosé label design by Foxtrot Studio does none of that — and that’s exactly why […]
The post Pink Pelican Srebarna Rosé Label Design Turns a UNESCO Wetland Into a Tactile Wine…
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