prada ss26 campaign | “i, i, i, i am…”

The current obsession with artificial intelligence across the creative industries feels undeniably exhausting. Prada offers a refreshing exception to this fatigue by deploying digital tools to genuinely elevate their latest project. The Italian house just unveiled a surprise second act for its Spring/Summer 2026 campaign, following the first dubbed ‘Image of an Image,’ where they explored the…

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