There has been chatter about Sony making its own medium format camera system for about as long as Sony has made image sensors for other brands' medium format cameras. Sony's recent reveal of the 65mm-format Rialto 65 image sensor block for Venice 2 cinema cameras has only strengthened these rumors. However, the speculation is pipe dreaming, at best.
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Neste mês, troquei temporariamente a corrida, natação e musculação por caminhadas. O ritmo mais lento me deu tempo de observar as coisas ao redor e permitiu que eu carregasse a câmera. Interromper a caminhada para fotografar não prejudica o treino do mesmo jeito que na corrida, onde há tempo e velocidade prescritos pela treinadora. Não […]
Viltrox has announced another vintage-inspired on-camera flash. The Viltrox Vintage Z1 Pro TTL Retro promises old-school style with new-school lighting technology, all for under $60.
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目でモノを言わせないといけない。 記事に興味が持てたらポチッとクリック model : Rin … 続きを読む: Underground Passage →
This week on the PetaPixel Podcast, we sat down with Yuji Igarashi, General Manager of Professional Imaging Products in Fujifilm's Imaging Solutions Division. Echoing Fujifilm's successful Focus on Glass event in early March, we mostly chatted about glass, including where Igarashi thinks Fujifilm succeeds, and where it can go from here.
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Fujifilm is taking its Instax brand on the road this summer with the launch of the 2026 Instax Capture the Joy Tour, a nationwide experiential event designed to give consumers hands-on access to the company’s instant cameras and smartphone printers.
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Minna Camera, a popular camera and lens marketplace in Japan, keeps rigorous data on the best-selling equipment. The company has just shared the 30 most-sold prime lenses, and the data offers many interesting insights.
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It's starting to feel like a broken record, but the Sony a7 V has yet again topped the new digital camera sales charts at major Japanese photo retailer Map Camera.
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花を撮るというのは、実に難しいものだ。 記事に興味が持てたらポチッとクリック &… 続きを読む: チューリップを印象的に撮ってみた。 →
Photography has always had a weakness for metrics, but dynamic range has taken on a peculiar authority in the digital era. It is treated not just as a specification, but as a verdict. Cameras are ranked, dismissed, or praised based on differences of less than a stop, as if such a number alone could determine the quality of an image.
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TIME Magazine has published its annual 100 most influential companies list and Fujifilm was named as a "pioneer" by the storied publication. Not only did it make the list of 100 most influential companies, it was also a 2026 Industry Leader in the Hardware sector.
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奈良に住んでると、 桜時期にこういう景色というのはたまに見かける。 有名な桜・・・というわけでは無いが、 地元の方々が大事にしている桜並木である。 記事に興味が持てたらポチッとクリック &nb… 続きを読む: 桜並木 →
Canon, Nikon, and Sony raised prices during the tariff period, citing increased costs. Now that the Supreme Court has invalidated the IEEPA tariffs and US Customs has opened a refund process for at least some affected importers, the photography community deserves transparency about whether companies will seek refunds and, if they do, whether any portion will flow back to customers who paid higher…
Fujifilm has announced that it will offset 100 percent of its group companies' electricity usage in the United States and Canada using renewable energy certificates (RECs) from a new Texas-based solar energy project.
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又兵衛桜、２０２６年もよく咲いてました。 記事に興味が持てたらポチッとクリック … 続きを読む: 今年もよく咲いてました。 →
The Sony a7 V has been the best-selling new digital camera at major Japanese photo retailer Map Camera every month since it released in December.
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The Fujifilm X-E5 is already a beautiful camera, arguably one of the best-looking new models released last year. SmallRig wants to make the X-E5 even more stylish (and functional) with a new wooden grip and Arca-Swiss tripod plate attachment.
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Fujifilm has two Fujikina events coming up in Europe, including one in May in Copenhagen, Denmark, and another in June in Warsaw, Poland. These events are designed to give photographers, regardless of the gear they use, a chance to gather, learn, and celebrate the art of photography.
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By and large, big tech executives love AI. There is some reporting that executives now say "AI" more than they say "earnings," so the love affair is real. Thankfully, camera brands see the same line in the sand: not one of them thinks generative AI belongs in a camera.
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Earlier this month, Fujifilm hosted a special "Focus on Glass" event, where the company highlighted some of its optical achievements in its APS-C X System, while also proposing 14 Fujifilm X lens concepts. The company asked its customers to vote for their three favorite ideas, and voting closed late last week. The results are fascinating and highlight just how much photographers value the…
Looking at Fujifilm's releases in 2025, the company did a little bit of everything, and released some very surprising, strange cameras. It is easy to think that Fujifilm is just a company keen to experiment and take risks, but the company tells PetaPixel that hard research data drives its product decisions. That said, fun matters, too.
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Fujifilm's Instax Wide 400 instant camera is coming soon in a stylish "jet black" colorway, offering photographers a more grown-up option compared to the sage green the Instax Wide 400 launched way back in June 2024.
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Viltrox has announced the Vintage Z2 TTL on-camera flash, expanding its retro-inspired accessory lineup with a compact, foldable design aimed at portability and ease of use. Positioned as the third entry in the series, joining the Z1 and Z3 released last year, the Z2 builds on the concept of simple, lightweight lighting tools while introducing a more flexible physical design.
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Fujifilm's X Series cameras do a lot right. They are extremely capable, performant APS-C mirrorless cameras with many passionate supporters. However, for as good as they are, autofocus performance remains an oft-discussed shortcoming, especially for video applications. Fujifilm says it hears the complaints and is working hard to address the feedback.
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The Sony a7 V sits atop Map Camera's monthly digital camera sales rankings for a third straight month. The Ricoh GR IV Monochrome also had a superb debut despite its high price premium, charting just behind the a7 V.
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Vägen fram till en ny kamera var inte spikrak. Häng med när jag går igenom vilka parametrar som var viktiga för mig!
Fujifilm hosted its promised "Focus on Glass: Untold Stories" event this morning, sharing new details on its existing X Mount lenses and offering a peek behind the curtain at the lens concepts the company would like to consider. Photographers can vote for their favorite lens ideas right now.
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The Fujifilm Instax Mini Evo Cinema (previously at Boing Boing) found its way to reviewers, and they found it among the strangest shooters they've encountered. But strange doesn't mean broken: "It's the weirdest camera I've loved," writes PC Mag's Jim Fisher. — Read the rest
The post Reviewers love the Super 8-style Instax Mini Evo Cinema, but not its price tag and problems appeared first on…
Sigma has announced the 15mm f/1.4 DC Contemporary, a new fast, wide-angle lens for APS-C mirrorless cameras. The new lens is the successor to the beloved Sigma 16mm f/1.4 DC DN Contemporary lens unveiled way back in 2017.
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Snapseed suddenly updated its app last year after years of silence, and it doesn't seem like the team is done. Today, it pushed an update to the iOS app that adds a camera to the interface; it's the first time Snapseed has ever had a camera. For reference, it launched in 2011 and was acquired by Google back in 2012.
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