The opening event marked the tour's largest single-day show to date.
The post Hot Wheels Monster Trucks Live Crushes Its U.S. Tour Kickoff appeared first on The Toy Book.
Well, can you guess the release month?
Ditch the generic mugs and ties for a fandom-themed gift!
The post Snag These Geeky Gifts for Your Pop This Father’s Day appeared first on The Pop Insider.
Fresh from Mattel, McQuintiff brings more than two decades of sales experience to the team.
The post Sarah McQuintiff Joins Diverse Marketing as Director of Key Account Sales appeared first on The Toy Book.
B
Hot Wheels and Formula 1 are working together to find the Tiniest F1 Team Principal in a brand-new contest across three countries
Licensed properties step into physical spaces, transforming stories, characters, and gameplay into interactive experiences.
The post From IP to IRL: Location-Based Experiences appeared first on The Toy Book.
The collection rolls out this spring as part of the Hot Wheels Legends Tour.
The post Hot Wheels and AriZona Fuel up for Multi-Category Collaboration appeared first on The Toy Book.
New teas, apparel, and giveaways are coming in hot.
The post AriZona’s New Hot Wheels Merch Is Refreshingly Rad appeared first on The Pop Insider.
B
The Need for Speed gets a boost of Energon as some new collab figures are back with new Transformers x Hot Wheels releases
Vehicles, games, and action figures fuel gains while the company holds full-year guidance.
The post Mattel Powers Through Q1 With Hot Wheels in the Fast Lane appeared first on The Toy Book.
It's time to cruise while you snooze.
The post Buckle up for Target’s Hot Wheels by Pillowfort Collection appeared first on The Toy Insider.
From vehicles to bedding, the Hot Wheels brand is on the move.
The post Target to Launch Hot Wheels By Pillowfort Collection appeared first on The Toy Book.
The company has collaborated globally with licensors for more than 20 years.
The post FunMax Group Expands Its Presence in the U.S. Market appeared first on The Toy Book.
The event also revealed new products coming to Barbie, Hot Wheels, WWE, and more.
The post Mattel Creations Unveils New Barbie, MOTU, & More in Latest Livestream appeared first on The Toy Book.
We're racing to grab the Naruto Hot Wheels.
The post Mattel Creations Revealed Brings the Power with New MOTU, Barbie, & More appeared first on The Pop Insider.
‘MLB The Show 26’ is at-bat.
The post New Titles and Expansions Arrive from Nintendo, SEGA, and Mattel appeared first on The Toy Book.
New stationery and craft ranges aim to build on momentum with fresh formats, seasonal launches, and character-driven extensions.
The post Hunter Price Expands Crayola Line with Neon, Foodie Friends, and Licensed Collabs appeared first on The Toy Book.
The traveling car show returns with new stops and fan experiences.
The post Off to the Races: Submissions Open for 2026 Hot Wheels Legends Tour appeared first on The Toy Book.
The traveling car show brings high-octane activities to families around the world.
The post The Hot Wheels Legends Tour 2026 Is Off to the Races appeared first on The Toy Insider.
Blind boxes and bags
aren’t new, but intentional
design keeps the format
exciting for retailers, kids,
and collectors alike.
The post Outside the Box: Building a Mystery appeared first on The Toy Book.
Kids can also look forward to new garage playsets and Formula 1 race cars.
The post Mattel Combines Cars and Compounds with New Hot Wheels Monster Truck Collection appeared first on The Toy Insider.
The company will also release a new playset inspired by 'Hot Wheels Let's Race.'
The post Mattel Expands Hot Wheels x F1, Monster Truck Collections appeared first on The Toy Book.
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