Strauss Zelnick is not going to say anything substantial about GTA 6. This is something he has a great deal of practice at. Every journalist and analyst presses him on the topic whenever he makes himself available, which has been increasingly often; our conversation is taking place in a side room at iicon, where he was one of the headline speakers; he's also been showing up at events and on TV.…

The ESA's first event since the late, largely lamented E3 has been built with a very different objective. Rather than a brash, sprawling conference centre with consumers as the explicit audience and implicit attendees, iicon took place on one stage and a handful of meeting rooms in a new, sparsely-populated casino towards the bottom end of the Las Vegas strip. The audience could be counted – just…

They aren't budging on that marketing schedule for nobody.

Strauss Zelnick evita confirmar el precio de GTA 6, pero defiende que Take-Two debe ofrecer una experiencia cuyo coste parezca razonable para los jugadores.

Take-Two ha vuelto a hablar de Grand Theft Auto 6, uno de los lanzamientos más esperados de los últimos años, y esta vez lo ha hecho para abordar una de las grandes preguntas que rodean al juego desde hace meses: cuánto costará. Strauss…