Planet Fitness is partnering with Gymshark to drive sign-ups to its annual High School Summer Pass program, which offers free gym access to teens.
The Alo Aloversary Sale is offering 30% off sitewide and up to 60% off markdowns, including celeb-favorite styles.
The post Alo’s Once-a-Year Sale Is Back With Everything Marked Down 30% appeared first on Athletech News.
Lululemon launches a new yoga and Pilates collection for summer 2026, weeks after naming Nike veteran Heidi O'Neill as its next CEO.
The post Lululemon’s New Workout Collection Lands Amid Pilates Boom appeared first on Athletech News.
Dick's is adding Vuori to 12 House of Sport stores, the latest premium activewear brand to join its experiential retail concept.
The post Vuori Lands in Dick’s House of Sport Stores in Elevated Activewear Push appeared first on Athletech News.
From plastic-free leggings to organic cotton essentials, these pieces let you move and sweat while reducing your impact on the environment Some of the best…
The post The Best Eco-Conscious Activewear for Celebrating Earth Month appeared first on Athletech News.
Gyms and studios can see big benefits from a well-run branded merchandising operation, both in terms of revenue and community-building.
The post Walking Billboards: Why Selling Branded Merch Is Worth the Effort for Gyms appeared first on Athletech News.
Heidi O'Neill will join in September and will be tasked with stalling Lululemon's market share losses and refreshing its image.
The post Lululemon Sinks After New CEO Hire From Nike Fails To Impress Investors appeared first on Athletech News.
The line of performance and lifestyle products will be released on Monday.
Lululemon is boosting its North American footprint with a substantial investment in the Mexican market, with a new site launch giving greater access to its products for consumers across the country
The post Lululemon Launches E-Commerce Site in Mexico appeared first on Athletech News.
Lululemon is investing in sustainable nylon innovation while facing a Texas PFAS investigation and a CEO vacancy.
The post Lululemon Invests in Nylon Recycling Startup Amid ‘Forever Chemicals’ Probe appeared first on Athletech News.
Zendaya is stepping deeper into the world of design and this time, it’s personal. Teaming up once again with Swiss performance brand On, the global star has unveiled their first-ever co-created collection of footwear and apparel, marking a bold new chapter in their ongoing partnership. This isn’t your typical activewear drop. Blending On’s technical expertise [...]
The post Zendaya x On Enter a…
Activewear brand Vuori has just announced a long-term partnership with actor Tom Holland, launching today with their Spring 2026 campaign:…
Fabletics is betting that consumers will want jeans that function and feel more like their activewear than traditional clothing.
The post Fabletics Expands Into Denim as Activewear, Lifestyle Lines Blur appeared first on Athletech News.
As livestream commerce gains ground in the U.S., one platform reports that its athleisure sales have climbed nearly 30% in six months.
The post Forget the Rack — Activewear’s Hottest Sales Floor Is Becoming a Livestream appeared first on Athletech News.
The Hong Kong-based brand, founded by Chilean entrepreneur Jorge Barros, was created around graphene, an industrial material discovered by Nobel laureates.
We’ve rounded up top picks from a new generation of performance pants redefining gym style For years, leggings dominated the […]
The post Done with See-Through Leggings? These Performance Pants Offer Style with Leg Room appeared first on Athletech News.
Activewear and athleisure brands are investing in purposeful, elevated styling for what’s coming to the studio, the street, and everything in between.
The post From V-Front Waists to Track Pants, These Trends Are Shaping Activewear appeared first on Athletech News.
Lululemon is launching sweat-concealing tech with tennis star Frances Tiafoe as the brand navigates a CEO search and increasing competition.
The post Lululemon Pushes Into Sports Performance as CEO Hunt Continues appeared first on Athletech News.
We rigorously tested the best women's sports bras for every bust size for running, HIIT, yoga, Pilates and other activities – here's what made the cut.
The post The Best Sports Bras for Every Bust Size & Workout appeared first on Athletech News.
Whether you're flying, driving or cruising, we've rounded up the best men's activewear to keep you comfortable and stylish while traveling.
The post The Best Travel-Friendly Activewear for Men appeared first on Athletech News.
Lululemon has opened Studio Yet., a three-week LA pop-up studio with elite trainers and $40 classes. All proceeds benefit BlacklistLA.
The post Lululemon Opens High-End Pop-Up Gym Featuring Top Trainers appeared first on Athletech News.
While your favorite leggings might feel great in a regular gym, I guarantee they’ll be a death trip in a heated yoga studio. After years of attending hot yoga classes (over 200, to be exact), I’ve learned the hard way that what you wear is extremely important, especially if you don’t do well with your sweaty workout ‘fit feeling funky. (I say this as someone who’s very…
Activewear is a $400 billion industry, with no shortage of brands selling moisture-wicking tops, running shorts, yoga pants, and all manner of athletic clothing designed for exercise. In fact, we've become so accustomed to "workout gear" that the idea of exercising without it feels almost wrong.
Enter Deb Voisin, who not only challenges the notion that people need to run in any particular…
The initial collection of 10 pieces will be sold online and at Dick's Sporting Goods.
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