From a Spotify deal to equipping gyms with equipment, Peloton's Dion Camp Sanders laid out the company's evolving strategy at the ATN Innovation Summit.

Peloton's summer switch-up series will see big names like Robin Arzón and Cody Rigsby engage with the U.K. Peloton community.

OxeFit, which started by making digital strength training machines, just launched an agentic AI product that its CEO believes will revolutionize wellness.

Echelon's Meridian Pilates Reformer Commercial series is designed for gyms, studios, hospitality settings and more.

The move comes as engagement with Peloton’s existing Pilates offering increased 48% year-over-year in the third quarter, the company said.

The deal makes more than 1,400 Peloton classes available on Spotify across fitness modalities including strength, Pilates and yoga.

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Peloton's latest “Let Yourself Go” campaign pairs cultural relevance with a broader content strategy under new leadership

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Connected fitness brand iFIT has hired Marc Washington, the founder and former CEO of gut and metabolic health company Supergut.

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Peloton is returning to Puerto Rico’s Me, Myself & I Festival, with Robin Arzón leading in-person workout classes.

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A federal judge dismissed a lawsuit accusing Peloton Interactive of intentionally concealing quality control and safety problems with its exercise bikes.

The post Peloton Wins Dismissal of Lawsuit Claiming It Concealed Bike Rust That Heralded Big Recall appeared first on Athletech News.

Sarah Robb O’Hagan, a former executive at Gatorade, Nike and Equinox, will oversee content and member development as Peloton deepens its shift from connected fitness into a broader wellness platform.

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iFIT is betting on the growth of fitness influencers in a new incubation program designed to help spotlight and develop emerging talent.

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At-home strength training brand Tonal is bringing back P90X creator Tony Horton, alongside three new coaches and new progressive programs.

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Peloton is launching its first-ever Hyrox Training Program, a comprehensive 12-week plan designed to prepare members for the competition.

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Connected fitness brand Tonal has named L Catterton's Todd Bartee as its new CEO, succeeding Darren MacDonald who served for 17 months.

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Peloton CEO Peter Stern has ruled out on-platform advertising as a revenue stream, opting instead for a more ambitious vision.

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Ergatta just got acquired. Here's what the deal means for the game-based fitness startup and Interactive Strength's growing portfolio.

The post Interactive Strength Acquires Ergatta, Eyes Gaming Tech Rollout appeared first on Athletech News.

Membership on Peloton’s subscription-based platform fell more than 6% year over year to 5.8 million in the second quarter (Reuters) — Peloton Interactive […]

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