Homeowners need more than a mortgage — they need the tools to stay

As Florida homeowners face an escalating property insurance and affordability crisis, access to accessible financing like R-PACE is essential for funding critical, storm-resilient home upgrades. Federal regulators must roll back restrictive red tape to preserve these low-risk financial tools, ensuring families have the resources they need to protect and keep their homes.

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The Growing Movement to Give Money Back to Renters

Nikimbre Daniels spent her thirties living off the grid. Her homes included a yurt in a meadow in the Blue Ridge Mountains of North Carolina, countless R.V.s in nearly every region of the country, and even a tent. It was the life she chose after spending her twenties in South Florida. She felt she needed to reconnect with nature.

“I never honestly thought that I would be renting again in this…

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Presupposition is the mistake:  Why housing marketing doesn’t meet the bar

Though I’ve never taken a marketing class, I remember fellow students quoting the famous Philip Kotler saying that marketing is “the creation of demand.” Simplistic to be sure, but a useful shorthand for that many-splendored thing that many of us do for a living. We market to create demand and this demand allows us to sell our products and services. A neat formulation.

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