Nike has officially unveiled its latest N7 Collection, a soccer-inspired apparel and footwear line celebrating Indigenous communities and athletes shaping the future of the sport. The collection includes a soccer…

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The NWSL’s Gotham FC has hired the Florida Panthers’ Mark Zarthar as president, according to multiple people familiar with the details. Zarthar was named the Panthers’ chief revenue officer last August after more than two years as the NHL club’s chief strategy officer. Gotham, which is controlled by Carolyn Tisch Blodgett, has not formally had a president […]

There are many ways to measure the success of an expansion team. Are they filling stadiums? Do local fans seem engaged? Do they have an identity on the field? And, of course: Are they any good?

It’s generally wise to keep expectations for new sides relatively low. Since 2021, only two of the NWSL’s six expansion teams have made the playoffs—San Diego Wave in 2022 and Bay FC in 2024—and the rest…

In a major strategy win, the NWSL on Victory+’s recent dive into alternate broadcasts is driving real audience growth for the league. The early numbers suggest the format is doing more than adding another viewing option on the free, ad-supported streaming platform. The first Victory+ alt-cast of the women’s pro soccer league delivered a 51% […]

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Os jogos de hoje (15/05/26) movimentam a sexta-feira com partidas ao vivo em diferentes campeonatos nacionais e internacionais. A programação inclui Premier League, Liga Saudita, Série B Italiana, EFL League Two,Ligue 1, LaLiga 2, Campeonato Uruguaio, Campeonato Venezuelano, Brasileirão Feminino, NWSL e LNF. Além disso, o dia terá transmissão em canais de TV, plataformas de streaming e YouTube.…

Gotham FC is in advanced talks to relocate to the new soccer stadium that NYCFC is building in Queens, a move that would shift its home games about 20 miles east, according to multiple people familiar with the talks. The NWSL club currently plays in Sports Illustrated Stadium, the New Jersey home of MLS’ Red […]

William Blair has reached an agreement to purchase boutique advisor Inner Circle Sports, a move that will give the global investment bank an immediate presence in the rapidly growing world of sports dealmaking. Under the agreement, Inner Circle and all 16 of its employees will move under the William Blair umbrella. Co-founders Rob Tilliss and […]

On the 548th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the looming expansion of the NCAA men’s and women’s basketball tournaments. The college sports governing body is in the final stages of moving to a 76-team format for both March Madness events. […]

Haslam Sports Group’s deal to buy into NWSL for $205 million had a second commercial benefit for owners: It ensured the league would also see the full amount of the $165 million committed by billionaire Arthur Blank last year. Blank’s AMB Sports and Entertainment (AMBSE) bought an NWSL expansion team in November for a then-record […]

A new partnership between Gray Media, the Portland Fire, and Portland Thorns will create the first women’s sports-focused regional sports network. Gray Media announced a broadcast agreement with the Fire and the Thorns in February. The Fire are entering their inaugural season in the WNBA, while the Thorns are in their 14th season in the…

The NWSL has agreed to add an 18th team in Columbus, Ohio, owned by Haslam Sports Group, according to multiple people familiar with the details. The league confirmed the expansion news in an announcement Tuesday. The group, which includes the Edwards family and insurance giant Nationwide, has agreed to pay a record $205 million expansion […]

The financial services firm Ally has worked to carve out new roosts in sports that in years past might never have been shown on TV. Ally is a major sponsor of the Unrivaled three-on-three women’s basketball league and plans to invest ad dollars in “Women’s Sports Sundays,” a new showcase from ESPN that will replace […]

The National Women’s Soccer League is bolstering its executive ranks with two key hires as the league continues its rapid growth. The NWSL announced Wednesday that Brian Kelly will join as chief commercial officer and Rachel Epstein as chief marketing officer. Kelly begins immediately, while Epstein is set to start later this month. The appointments […]

The WNBA recently wrapped up what will likely be the last of its media rights agreements for quite some time. Last week, the league finalized a broadcast agreement with CBS Sports to carry 20 regular-season games on the broadcast channel each year. That deal was described as “long-term” in the announcement, though no exact length Read more...

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Do you remember when Barbra Banda scored a goal on her birthday to tie up Orlando’s match against Denver? How about when Emma Sears ran the length of the pitch with the ball at her feet to put Louisville up 2-0 on Washington? Or when the Spirit came back to tie it up with a Sofia Cantore scorcher and a Leicy Santos snipe?

Of course you don’t. That’s because the Cascadia Rivalry…

Ariel Investments, the global asset manager, is seeking $1 billion for its first fund focused on women’s sports, according to four people familiar with the situation. In February, Ariel said its Project Level fund had clinched a $250 million first close. The Chicago firm expects to reach a second close in the second quarter, a […]

Catarina Macario has signed a record contract with the NWSL’s San Diego Wave, according to multiple people familiar with the matter. It is believed to be the largest deal by total value in the history of women’s professional soccer. The U.S. Women’s National Team star is set to earn nearly $8 million in fully guaranteed […]

After an offseason dominated by nervous discussion of Trinity Rodman’s future, big-name departures and scrutiny over player pay, the NWSL has emerged in time for its 2026 season with vibes that are, dare we say … good? The league took a public battering in recent months, with everyone from fans to current and former players […]

You know you’re hot when the fire department shows up. In the summer of 2023, the original organizers of what would become the Denver Summit NWSL franchise had a hunch—more like metaphysical certitude, really—that a massive untapped market existed for professional women’s soccer in the Mile High City. They’d looked at the metro area’s youthful, […]

Amanda Calabrese and Greta Meyer are looking to fix one of the most persistent problems facing women athletes—leaky tampons. With their startup Sequel, the duo has re-engineered the tampon to prevent fluid from escaping around the edges, providing a solution they say could transform the lives of not only athletes but women everywhere. Calabrese and […]

The average NWSL team is worth $184 million, up 77% from 18 months ago.

In 2022, Angel City FC and the San Diego Wave each played their first season in the NWSL after their ownership groups paid $2 million expansion fees. As the NWSL once again looks at expansion, multiple groups visited New York this week to pitch the league and the bank running the process, Inner Circle Sports, […]

Marc Lasry’s Avenue Sports Fund has reached an agreement to invest $40 million into NWSL club North Carolina Courage at a $155 million pre-money valuation. The deal does not include a path to control, according to multiple people familiar with the deal who were not authorized to speak publicly because the details are private. Representatives […]

In less than two weeks, a new season of the NWSL kicks off. If that causes you to do a double take— _Didn’t Rose Lavelle just score the_ _championship_ _game-winner, like, last week?_ —you’re not alone. The championship match was followed immediately by a December full of the NWSL’s favorite pastime: controversy. In this case, it was a very public battle over the fate of Washington Spirit…

The owners of the Houston Dash are relaunching the formal process to sell the team after trying last year to finalize an agreement with a group tied to a disappeared Chinese billionaire. Ted Segal, who owns both the Dash and the Houston Dynamo, was in advanced talks last year to sell the NWSL club to […]

Kelley O’Hara and Ali Riley are launching Time Wasting, a new weekly soccer podcast with Just Women’s Sports, premiering next month. O’Hara is a two-time World Cup champion, Olympic gold medalist, and two-time NWSL champion who was also a prominent voice in the U.S. Women’s National Team’s fight for equal pay. Riley retired from professional Read more...

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Atlanta’s NWSL team does not start play until 2028, but it is already setting new benchmarks. The club signed a seven-year front-of-jersey sponsorship with Aflac that is worth $28 million, according to someone familiar with the details who was not authorized to speak publicly. It is believed to be the largest jersey deal in women’s […]

On the latest Sporticast episode, hosts Eben Novy-Williams and Jacob Feldman speak with John Lasker, the SVP of ESPN’s direct-to-consumer (DTC) business, about the future of sports streaming and how his company is reshaping its offerings. ESPN spent years developing its DTC strategy, then in 2025 launched ESPN Unlimited, the all-encompassing streaming service that includes […]

While women’s sports have finally arrived with viewership and interest at times equaling or even surpassing that of men’s, investing in the sector remains early amid lingering inequities and the threat of private equity buying up teams, according to executives at the Investing in Women’s Sports Symposium in New York on Thursday. The future of […]

Women’s sports are in the middle of a major cultural moment. The WNBA is experiencing growth at an exponential rate and has exploded in popularity, and the NWSL is awarding record-breaking contracts. On the other hand, Major League Baseball is making major changes to its product in an effort to maintain and recapture the cultural Read more...

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