How customer loyalty becomes leverage and why most B2B growth strategies are getting this wrong, with insights from CDK Global.

In our monthly FitGrid x ATN benchmarking data dive, we tackle how the maturing Barre modality is evolving to attract new clientele.

Are you measuring the right PMM metrics? Learn why top product marketing leaders focus on influence rather than deliverables.

Build belief before the sale. Reinforce it forever after.

Retention keeps you alive. Advocacy makes you unstoppable.

The Air Force has drastically reduced the number of eligible career fields for Active-Duty Airmen seeking reenlistment bonuses in 2026, going from 89 to 24.

The post Air Force Offering Fewer Reenlistment Bonuses in 2026: Here’s the List appeared first on Air & Space Forces Magazine.

Still building content for the funnel? Your buyers have moved on.

Still building content for the funnel? Your buyers have moved on.

Still building content for the funnel? Your buyers have moved on.

Product marketing leaders share how they build GTM systems that drive real revenue – from retention plays to cross-functional alignment and the metrics that actually matter.

Too often, we mistake heroic acts of account management for a customer-centric culture. We shouldn't. Requiring a hero to save an account is only proof that your system has already failed.

Some Air Force aviators may be able to earn up to $600,000 if they extend their service through the fiscal 2026 Aviation Bonus program. But they have just a few weeks to apply before the May 31 deadline, according to an April 8 announcement.

The post Air Force Offering Bonuses up to $600K for Aviators to Stay in Service appeared first on Air & Space Forces Magazine.

Are your PMM reports missing impact? Learn why PMMs must go beyond reporting data to their own interpretation, drive business decisions, and level up their influence.

Learn the framework for selecting meaningful PMM KPIs, how to tie your work to revenue with sound attribution, and the core skill that separates junior from senior product marketers.

Discover how one product marketing team built a highly effective, lean sales enablement program without a dedicated platform.

What exploding flywheels and a Porsche racecar reveal about your marketing pipeline.

Learn how creativity, hybrid roles, and AI augmentation will define teams in the next five years, and how the CMO becomes a strategic growth architect.

Stop begging for reviews and start building natural customer advocacy.

The platform has been designed to enable OTT providers to boost audience engagement and retention

The post Accedo One and Magine Pro’s Leyra delivers unified OTT SaaS platform appeared first on TVBEurope.

Data from Hub Entertainment Research said overloaded sports fans are increasingly frustrated while trying to find content

The post Research: aggregation and all-inclusive rights help stop viewer churn of sports fans appeared first on TVBEurope.

Data shows a 13% increase in sales-led environments and a double-digit drop in customer-first orgs in 2025. That juxtaposition matters because it suggests that while CS is being positioned as a revenue engine, the broader cultural environment is shifting in ways that may complicate that mandate.

When both revenue and customer business functions collaborate, they’re able to break down silos, improve data quality, align on shared goals, and drive retention, expansion, and customer lifetime value. And the best way to get this off the ground? It's through your operations teams.