Ex-Peloton star Kendall Toole will front a multi-platform campaign promoting creatine’s benefits for cognition, recovery, energy and performance.

-- OPINION --

Probiotics are living microorganisms that support multiple body functions. These supplements improve gut health, address digestive issues, and strengthen the immune system. For women over 40, they become even more crucial by helping maintain vaginal health as hormones fluctuate. To better understand these “good bacteria,” we spoke with experts to learn more about probiotics, their […]

Bloating is a common issue for women of all ages. Whether you’ve indulged in foods that don’t agree with you, are dealing with hormonal changes, or have had too much fiber, it’s an uncomfortable (and sometimes painful) experience. And if you regularly deal with bloating, adding a supplement to your diet can be an easy […]

Women in perimenopause are especially more likely to be deficient in this key vitamin.

Vitamin and mineral deficiencies could be worsening your ADHD symptoms.

Here’s what happened when I added the herbal remedy to my nightly routine.

There are many things that you can do to your body that may not have ramifications until years or even decades later. Most of the time, this is used to describe things that can be detrimental to your longevity: smoke a pack of cigarettes a day for decades and your risk of lung cancer later […]

The post Start Taking This Vitamin Before 40 to Support Brain Health appeared first on InsideHook.

The global protein supplement market is projected to hit $50.7 billion by 2031 at a 7.8% compounded annual growth rate, according to a new report.

The post Protein Market Tipped To Reach $50B as Young People Continue To Drive Demand appeared first on Athletech News.

Most women struggle to get enough of this essential vitamin.

Olly is moving deeper into the microbiome with the launch of Precise Probiotics, a new capsule-based platform designed to push probiotics beyond general digestive health and into more targeted, functional use cases.

The post Olly Expands Beyond Gut Health With Precision Probiotics Platform appeared first on Athletech News.

The antioxidant is trending because of how it supports our cells’ critical energy-makers, mitochondria.

The bills address toxic chemicals on produce, heavy metals in supplements and ultra-processed food

Physicians say they can fill in nutritional gaps when necessary, but there are some caveats.

Whether you're building muscle for overall strength or on a GLP-1, we've rounded up the best supplements for strength training.

The post The Best Supplements for Strength Training appeared first on Athletech News.

If you struggle with muscle cramps, poor sleep, constant fatigue, and even migraines, you might not be getting enough magnesium. It’s one of the fourth most-abundant minerals in your body, responsible for more than just providing your body with energy, and without a consistent supply, you are at risk of developing chronic conditions like heart [...]

The post 8 Signs your body is not getting…

Unilever said on Thursday it will buy U.S.-based nutritional supplements brand Grüns for an undisclosed amount, as the British consumer goods giant increases its focus on wellbeing and beauty products.

The post Unilever to Buy Supplements Brand Grüns, Boosting Wellbeing Focus Post Food Spin-off appeared first on Athletech News.

Giannis Antetokounmpo has added his name to IM8's fast-growing athlete roster, backing the supplement company as it eyes more global expansion.

The post NBA Star Giannis Antetokounmpo Takes Stake in David Beckham’s IM8 appeared first on Athletech News.

They’re popular with celebrities and all over TikTok, but the science still needs to catch up.

Do hormone support supplements really work? I tried them for myself.

It’s worth switching up your morning routine for this.

It’s a popular one too.

The Food and Drug Administration has added another supplement product to an existing warning because it contains toxic yellow oleander. There were already 28 products on the list.

The implicated products have been tested by public health labs and found to have yellow oleander, which is poisonous and causes neurologic,

And how to tell if you might need something else entirely.

"If your testosterone isn't this high you're not a real man, hurr durr."

Migraine sufferers may have the strongest reason to reach for that bottle of magnesium on their nightstand. A review of four randomized controlled trials, published in February 2025 in Neurological Sciences, found daily doses of 122 to 600mg cut migraine frequency by about 2.5 attacks per month and eased severity. — Read the rest

The post Magnesium helps migraines but the rest of the hype is…

We dove deep into the TikTok health trend.

A new survey reveals which supplements, medicines and lifestyle interventions doctors personally use — from vitamin D to routines costing over $1,000 per month.

The post Doctors Are Deeply Divided When It Comes to Longevity Protocols appeared first on Athletech News.

New data from Klarna shows that Millennials are investing in at-home wellness products, splurging on sleep-optimizing tech, at-home saunas and massage balls.

The post Millennials Are Spending Big on At-Home Recovery, Wellness Tech appeared first on Athletech News.

No one pill can prevent cardiovascular disease, but vitamins and supplements can support your heart along with your overall health.